Webtron's Innovative New
Auction Technology Options in 2026
Processing
Simple and Intuitive British Auction Software for Your Next Sale
Looking for a reliable way to run your auctions online? Webtron offers a flexible, user-friendly online auction solution tailored specifically to the needs of British auctioneers.
With over 15 years of industry experience, Webtron has the tools and expertise to help you run successful online auctions—efficiently and professionally.
Our British auction software is designed to get you up and running quickly, without the complexity. Whether you’re hosting automotive, agricultural, art, antiques, or collectibles auctions, our platform is trusted by auctioneers across the UK to deliver seamless, scalable results.
Advanced Features Designed to Power High-Performance Online Auctions
Webtron’s British Auction Software delivers a comprehensive suite of advanced features to help UK auctioneers run professional, results-driven online auctions with confidence.
Choose from:
Live Webcast (Simulcast) Auctions with real-time audio and video streaming
Timed Online Auctions with flexible scheduling, automated extensions, and pre-bidding functionality
Both auction formats are fully mobile-responsive and seamlessly integrated into your existing website, complete with your branding, colours, and logo—ensuring a consistent, professional bidding experience across all devices.
Enhanced & Innovative Features
✅ Secure Payment Gateway Integration
Accept online payments via Stripe, Apple Pay, Google Pay, PayPal, and other leading providers.
✅ Multi-Language Auto-Translation
Expand globally with real-time translation across 104 languages.
✅ Advanced Bidder Verification
Strengthen auction security with secure credit card verification at registration.
✅ AI-Powered Auction Tools
Automate lotting and catalogue creation using intelligent AI-driven listing tools.
✅ 24/7 AI Support Chatbot
Provide instant automated assistance to support your team and bidders around the clock.
✅ Auction API Integration
Connect seamlessly with your existing CRM, accounting, and operational systems through robust API functionality.
✅ Lot Video Integration
Enhance engagement with high-quality, lot-specific videos that provide detailed visual insight.
✅ Professional Marketing Assets
Access ready-to-use marketing materials—including images, GIFs, and video content—for email campaigns, website promotion, and social media advertising.
Mobile-friendly, app-free bidding
Auctions run straight from your website on any modern computer or mobile device, no apps needed.
Detailed lot information
Add detailed product information with as many pictures, videos and supporting PDF documents as you’d like.
Maximum auto-bids
Give your most enthusiastic bidders increased convenience and flexibility by allowing the system to bid on their behalf.
Bid extension
Allow bidding on timed auctions to continue for an extended period of time to maximise bidding activity.
Lot staggering
Close your timed auction lots off in sequential batches to maximise bidding activity on larger auctions.
Real-time audio and video
Stream your live webcast auction events in real-time.
Webcast (simulcast) pre-bidding
Allow time-poor bidders to place their bids before and during your live webcast auction instead.
Multi-currency and language translation
Reach your desired target markets with options for multi-currency and language translation.
Social sharing options
Share auctions or individual lots to Facebook, Twitter, LinkedIn, Whatsapp, Weibo & more!
Plus, a Dedicated Support Team to Keep Your Auctions Running Smoothly
😊 Simple for Bidders, Powerful for Auctioneers – A platform designed to be easy for your customers while giving you robust admin tools.
🎥 Live Webcast Auctions – Stream real-time audio and video for a fully interactive online auction experience.
⏳ Timed Online Auctions – Flexible timed bidding options to suit your schedule and audience.
📈 Online Marketplace – Create a branded auction marketplace to showcase and sell items.
👩💻 Remote Clerking – Manage your auctions remotely with our easy-to-use clerking tools.
✅ White-Label Auction Software – Run auctions directly from your own website, protecting your brand, bidder data, and intellectual property.
🏷 No Group Sites – Your auctions are 100% your own—no third-party interference.
📱 Works on All Devices – No app downloads required, ensuring a seamless experience for bidders.
🧑💻 Setup, Training & Local Support – We provide full setup, training, and ongoing UK-based support.
🧾 Auction Invoicing & Reporting – Built-in invoicing solutions, including Xero integration, and detailed financial reporting.
🖥 Websites & Marketing Support – Optional auction websites and digital marketing solutions to boost your reach.
Webtron 9AI Auction Software Has Arrived
Now is the ideal time to upgrade with Webtron’s latest British auction software release—Webtron 9AI. This powerful online auction solution runs directly from your own website and is built exclusively for UK auctioneers.
Developed with the latest technology, Webtron 9AI offers a user-friendly bidding experience alongside advanced tools for auctioneers, helping you streamline operations and grow your online presence.
Take your online auctions to the next level with a platform designed for performance, scalability, and control—all under your brand.
Xero Invoicing Integration for Auctioneers
Easily connect your Webtron auction software with Xero, one of the world’s leading cloud-based accounting and invoicing platforms.
With seamless data transfer from Webtron to Xero, auctioneers can now manage invoicing, payments, and reporting more efficiently than ever.
Key Benefits of Xero for Auction Invoicing
✅ Streamlined Invoicing
Create, send, and track invoices effortlessly—helping you get paid faster and reduce administrative workload.
✅ Payment Gateway Integration
Xero supports secure payments through Stripe, PayPal, Apple Pay, Google Pay, and Square, giving bidders multiple convenient payment options.
✅ Automatic Invoice Reminders
Minimise manual follow-ups with automated reminders for unpaid invoices, improving cash flow and payment turnaround time.
✅ Accurate Financial Records
Xero keeps a real-time, organised record of all invoices, payments, and expenses—providing a clear financial picture for your auction business.
✅ Time-Saving Automation
Automate repetitive invoicing tasks so you can focus on running auctions and growing your business.
✅ Cloud-Based Access Anywhere
Manage your finances anytime, anywhere—from any internet-connected device.
✅ Advanced Reporting & Vendor Statements
Generate detailed vendor statements and access comprehensive financial reports and analysis for smarter business decisions.
FAQs
Webtron UK auction software offers all the essential tools for running successful online auctions. Features include powerful bidding management, efficient invoicing and payment processing, flexible catalogue management, and advanced reporting and analytics.
Yes. Webtron auction software is quick to set up and designed to be user-friendly, making it simple for both auctioneers and bidders to use.
Designed for the UK Auction Market
Auction software used in the UK is tailored to meet the needs of British auction houses, dealers, and asset sellers. These platforms are built to support common UK auction practices across industries such as antiques, vehicles, industrial equipment, and property. With infrastructure and support aligned to UK businesses, auctioneers can operate more efficiently while meeting the expectations of local buyers.
Greater Reach Across the United Kingdom
Online auction software allows auction houses to attract bidders from across England, Scotland, Wales, and Northern Ireland. By removing geographic limitations, auctions can reach a wider audience of collectors, dealers, and private buyers. This broader exposure increases bidder participation and often leads to more competitive bidding and stronger final sale prices.
Strong Brand Ownership
Many UK auction platforms are fully white-labelled, allowing auctions to run directly on your own website and domain. This means bidders interact with your brand rather than a third-party marketplace. Auction houses can therefore build stronger relationships with buyers while maintaining full ownership of their bidder database and customer data.
Streamlined Auction Operations
Auction software simplifies many of the administrative tasks involved in running auctions. Auctioneers can easily create digital catalogues, organise lots, manage bidder registrations, and monitor bidding activity from a single platform. Automation reduces manual work and allows auction businesses to manage larger auctions more efficiently.
Secure Transactions and Payments
Modern auction software used in the UK integrates secure payment systems that allow buyers to complete transactions quickly after auctions close. Automated invoicing, payment tracking, and financial reporting tools help auction businesses maintain accurate records and simplify post-auction administration.
Scalable Technology for Growing Auction Houses
As auction businesses grow, auction software provides the infrastructure needed to manage larger catalogues and increasing numbers of bidders. The platform can support frequent auctions and large volumes of lots while maintaining reliable performance. This scalability allows UK auction houses to expand their operations and reach new markets without increasing operational complexity.
Webtron UK auction software supports timed online-only auctions, live webcast auctions, and hybrid auctions that combine online and in-person bidding, giving auctioneers complete flexibility.
Webtron provides 24/7 AI online support, video training resources, and ongoing direct admin support via phone and email, ensuring help is always available when you need it.