Webtron's Innovative New
Auction Technology Options in 2025

Processing
Simple and Intuitive British Auction Software for Your Next Sale
Looking for a reliable way to run your auctions online? Webtron offers a flexible, user-friendly online auction solution tailored specifically to the needs of British auctioneers.
With over 15 years of industry experience, Webtron has the tools and expertise to help you run successful online auctions—efficiently and professionally.
Our British auction software is designed to get you up and running quickly, without the complexity. Whether you’re hosting automotive, agricultural, art, antiques, or collectibles auctions, our platform is trusted by auctioneers across the UK to deliver seamless, scalable results.

Powerful Features to Elevate Your Online Auctions
Webtron’s British Auction Software is packed with a wide range of features to help you run professional, high-performing online auctions with ease.
Choose between:
- Live webcast (simulcast) auctions with real-time audio and video streaming
- Timed online auctions with flexible scheduling and pre-bidding
Both formats are fully mobile-responsive and seamlessly integrated into your existing website, complete with your branding, colours, and logo. This ensures a consistent user experience that lets bidders participate from anywhere—on any device.
New & Advanced Features Now Available
✅ Payment Gateway Integration
Accept secure payments via Stripe, Apple Pay, Google Pay, PayPal, and more.
✅ Auto-Translation
Multi-language support with automatic translation in 104 languages for global reach.
✅ Bidder Verification
Enhanced auction security with credit card verification for bidder registration.
✅ AI Auction Tools
Leverage AI-powered lotting and cataloging to automate listing preparation and reduce admin time.
✅ AI Support Chatbot
24/7 automated support to assist your admin team around the clock.
✅ Auction API Integration
Streamline workflows and ensure scalability with Webtron’s integrated auction APIs that connect seamlessly to your existing systems.
✅ Lot Videos
Add high-quality, lot-specific videos to boost engagement and provide visual context for your buyers.
✅ Marketing Materials
Professional marketing assets (images, GIFs, videos) ready to use across email, website, and social media campaigns.
Mobile-friendly, app-free bidding
Auctions run straight from your website on any modern computer or mobile device, no apps needed.
Detailed lot information
Add detailed product information with as many pictures, videos and supporting PDF documents as you’d like.
Maximum auto-bids
Give your most enthusiastic bidders increased convenience and flexibility by allowing the system to bid on their behalf.
Bid extension
Allow bidding on timed auctions to continue for an extended period of time to maximise bidding activity.
Lot staggering
Close your timed auction lots off in sequential batches to maximise bidding activity on larger auctions.
Real-time audio and video
Stream your live webcast auction events in real-time.
Webcast (simulcast) pre-bidding
Allow time-poor bidders to place their bids before and during your live webcast auction instead.
Multi-currency and language translation
Reach your desired target markets with options for multi-currency and language translation.
Social sharing options
Share auctions or individual lots to Facebook, Twitter, LinkedIn, Whatsapp, Weibo & more!
Plus, a Dedicated Support Team to Keep Your Auctions Running Smoothly
😊 Simple for Bidders, Powerful for Auctioneers – A platform designed to be easy for your customers while giving you robust admin tools.
🎥 Live Webcast Auctions – Stream real-time audio and video for a fully interactive online auction experience.
⏳ Timed Online Auctions – Flexible timed bidding options to suit your schedule and audience.
📈 Online Marketplace – Create a branded auction marketplace to showcase and sell items.
👩💻 Remote Clerking – Manage your auctions remotely with our easy-to-use clerking tools.
✅ White-Label Auction Software – Run auctions directly from your own website, protecting your brand, bidder data, and intellectual property.
🏷 No Group Sites – Your auctions are 100% your own—no third-party interference.
📱 Works on All Devices – No app downloads required, ensuring a seamless experience for bidders.
🧑💻 Setup, Training & Local Support – We provide full setup, training, and ongoing UK-based support.
🧾 Auction Invoicing & Reporting – Built-in invoicing solutions, including Xero integration, and detailed financial reporting.
🖥 Websites & Marketing Support – Optional auction websites and digital marketing solutions to boost your reach.

Webtron 9AI Auction Software Has Arrived
Now is the ideal time to upgrade with Webtron’s latest British auction software release—Webtron 9AI. This powerful online auction solution runs directly from your own website and is built exclusively for UK auctioneers.
Developed with the latest technology, Webtron 9AI offers a user-friendly bidding experience alongside advanced tools for auctioneers, helping you streamline operations and grow your online presence.
Take your online auctions to the next level with a platform designed for performance, scalability, and control—all under your brand.
Xero Invoicing Integration for Auctioneers
Easily connect your Webtron auction software with Xero, one of the world’s leading cloud-based accounting and invoicing platforms.
With seamless data transfer from Webtron to Xero, auctioneers can now manage invoicing, payments, and reporting more efficiently than ever.
Key Benefits of Xero for Auction Invoicing
✅ Streamlined Invoicing
Create, send, and track invoices effortlessly—helping you get paid faster and reduce administrative workload.
✅ Payment Gateway Integration
Xero supports secure payments through Stripe, PayPal, Apple Pay, Google Pay, and Square, giving bidders multiple convenient payment options.
✅ Automatic Invoice Reminders
Minimise manual follow-ups with automated reminders for unpaid invoices, improving cash flow and payment turnaround time.
✅ Accurate Financial Records
Xero keeps a real-time, organised record of all invoices, payments, and expenses—providing a clear financial picture for your auction business.
✅ Time-Saving Automation
Automate repetitive invoicing tasks so you can focus on running auctions and growing your business.
✅ Cloud-Based Access Anywhere
Manage your finances anytime, anywhere—from any internet-connected device.
✅ Advanced Reporting & Vendor Statements
Generate detailed vendor statements and access comprehensive financial reports and analysis for smarter business decisions.
FAQs
Webtron UK auction software offers all the essential tools for running successful online auctions. Features include powerful bidding management, efficient invoicing and payment processing, flexible catalogue management, and advanced reporting and analytics.
Yes. Webtron auction software is quick to set up and designed to be user-friendly, making it simple for both auctioneers and bidders to use.
With Webtron, you can run online auctions anytime, anywhere, directly from your own website. This gives you full control, increases bidder reach, and ensures a seamless branded experience.
Webtron UK auction software supports timed online-only auctions, live webcast auctions, and hybrid auctions that combine online and in-person bidding, giving auctioneers complete flexibility.
Webtron provides 24/7 AI online support, video training resources, and ongoing direct admin support via phone and email, ensuring help is always available when you need it.
Interested to learn more? Talk to our team about how we can help grow your business auction business online
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